That's your invitation to elaborate on your 30-second elevator pitch. Check out these personal branding examples to see how other people pull this off successfully! Choosing the right personal brand words is one of the most effective methods for doing this. If you continue to use this site we will assume that you are happy with it. We've seen thousands of resumes and CVs that say people are "motivated team players." Those are great things to be, yet too many people write the exact same words. Youll know right away if the other person swallowed the bait by watching their body language and by judging their response. In the end, its not the exercise of boiling this down to ONE word, its about gaining clarity around your point of differentiation; who you are, what you stand for and where you add value. Take a moment to think it through, and then once you've got them, write them down and tell someone, your manager, friend or loved one, what these . Product Brands: It involves promoting one individual product which requires good market research and accurate targeting for your market and personas. While it may seem limiting to describe yourself in 5 words, Use the personal branding statement examples below for inspiration when coming up with your own. The second piece of information I ask is: Explain why Be careful not to boast about your achievements too much, or you may come across as arrogant. Stephen Hawking really has to work to communicate, yet hes one of the most influential scientists in history. Personal branding words can be used to create an online presence and build a personal brand. Motivated 3 . After that, show them your words, compare, and see if they agree. This may seem a little bit too simple, but when you are trying to find some quality or skill that only you and a few other people have it really helps a lot. Thats a pretty lofty title, and its a lot like buying a mug for yourself that says worlds best boss. I guarantee this person in the example isnt even close to being widely known enough to make a claim like that. Everyone has such descriptive words. Positive 4 . Whenever you tweet, post, write, or introduce yourself with your 30 second pitch, think about those three words and what they mean to you . Words cant create a personal brand for you, but they can definitely support it. Activity 1.2 What factors affect your attitude toward educational success? Rather, its something you should consult, review, and revise on a continuous basis. Consider how you have had to come up with Plan :). You use your personal branding to differentiate yourself from other people . If not, it's . Here, agent means something that takes an active role or produces a unique effect. 60 adjectives to help describe your brand's personality Home About Services Portfolio The Brand Room shop Freebies VIP Design Days membership Blog Testimonials Contact More Intuitive, story-driven graphic design and brand strategy Upscale your business + reach more customers with a luxurious, thoughtful brand identity. Word to the wise: theres a fine line between letting your achievements speak for themselves and boasting. Brevity begets precision. The process for identifying your ONE word is just as important as your actual ONE word. Goals. One thing to remember, your personal brand statement is not your job title! Your story is your brand. the time to achieve a clients goals or needs? We have it front and center. (in the case of personal brand, ask your friends to help you describe your personality in a few words) As mentioned above, Coca-Cola's personality traits are the following: It sounds like youre trying to appeal to people who want to be seen as clever or unique, and the word builder definitely has a positive connotation. "Innovation is in my bloodI seek to find ways to adapt when needed and disrupt when possible. Narrow it down to three words that align with your personal brand and the organization Look at your adjective list and organization research. 1. Once again its an example of what not to say about yourself. Choosing the Perfect Personal Brand Words, A company in the Financial Services or Banking industry, Who currently have job openings for marketing help, That has only been in this role for less than 1 year. Its advanced, so Id recommend focusing on the first three aspects of your personal brand: skills, personality, and motivation. Whats most important to me is that my clients gain insights and walk away with an aha moment, something they learned that makes an impact in their professional lives. Excellent post !! Your Expertise Your Personal Brand. Good luck with your job hunting! Denise lives and breathes her brand which, clearly shows throughout her online presence. Simple because I love easy, light and airy outfits; timeless because I can wear the same style 10-20yrs from now and relatable because anyone at any age can be comfortable wearing my style. There are no two ways about it. Here's an inventory of adjectives to help you describe how you look at your best. On the web, you have much more control over perceptions because people will judge you solely based on what's . Too often we see people try to present their personal brand statement in a way thats robotic or overly professional. Motivated 3. My motto is Work Smarter Not Harder. I live by this and teach it to others every day.. Additional words include versatile, resourceful and adaptable. Your post has given me clarity to define my personal brand statement. Our next featured user is the Builder of Things and Communities, who is pictured below. your personal brand. Decide which characteristics of you align with the organization and job role perfectly. 6 Steps for Creating Your Personal Brand. THEN, if the other person is interested, you can go into your 30-second spiel, but only if they invite you to! Amanda Todorovich from Cleveland Clinic shared: " [We have] three words: Useful, helpful, and relevant. Your personal brand is one of your most important career development assets. Meaning: The word "Bold" is used to describe the character of a person who is brave, fearless, confident, courageous, and is willing to take risks. Words like curious, driven, optimistic, passionate, intelligible, open-minded, creative, determined, self-reliant, humble, and focused may come to mind. We all want to level up in life. When people interact with my content, products, and services, I want them to feel ______. I fly in, find the true problems, improve everything I can, make the magic happen, sing a few songs, and fly away to the next project or I can stick around! Then, look at the job description again and think of which words best relate to it. What adjectives would you use to describe your business? and true to yourself so that your personal brand is the real you. Your email address will not be published. Personal branding is a marketing strategy focused on your most important product: you. Darrell Franklin. Learning how to describe your Andrew Webb is on a mission to show liberal arts graduates how to land jobs and build careers. This is especially helpful for recent graduates who need a professional edge in lieu of years of experience., With that in mind, consider describing yourself with words that correlate to these four aspects to. personal brand is one of your most important assets. You see, this query is a great way to define your brand. You should be respectful of their time and yours. B and C in case Plan A didnt work out. Your brand mantra should communicate clearly who you are, it should be simple and memorable, and it should feel inspiring to you. I build communities and evangelize for the things I believe in. BrandYourself Blog | ORM and Personal Branding. It is tempting to exaggerate your abilities, but this is not the place to do that. Think about these brand words that describe your expertise:A small number of people can use their achievements to fuel their personal brands in a tasteful way. I live for opportunities to deliver game-changing, digital and physical global marketing programs that deepen consumer connections, accelerate revenue and drive brand growth.. They are the words that you want people to associate with you and your brand. If youre interested in a great way to endear your brand to your prospective and current customers, get in touch with these screen printers. Try telling it to a friend or significant other one time and see if he or she can easily recall the entire sentence. I ask a similar question in my personal branding workshops and speaking engagements and with my one-on-one coaching clients. Having a professional philosophy and a solid professional track record are more effective than calling yourself results-oriented or something similarly canned. If my brand was a person, they would be described as __________, __________, and _______. In most cases you will find consistency from your feedback providers. 4. So what kind of personal brand words should you use to describe yourself? It can be a brand name (like your company name) but you may only use a proper name . Its important to have a professional philosophy and solid professional track record. Most of our content while focused on the individual job applicant trying to get a job can definitely be used at the corporate level as well. It can be hard to know where to start with your personal brand. Loved by salespeople, recruiters, and marketers. Use these on all of your online profiles, including your LinkedIn, resume, and portfolio. One-to-one meetings with your manager and 360 0 feedback from peers and colleagues will help you understand if the . The hype around their products and services is unreal because they invoke certain emotions in the customers with their creativity and passion. Denise Duffield-Thomas - Lucky Bitch. These will be guiding factors in helping solidify your brand personality. When Im not advocating for exceptional candidate experience or teaching my coworkers the ins and outs of LinkedIn, Im on Linkedin sharing professional insight, in my home office making lightweight clay earrings, or watering my plants. The responses in this category for the large part had to do with a high level of integrity or character. Its also about having good sportsmanship and is a [3 qualities/traits people use to describe you] {identity/profession] who is dedicated to helping . Glad that you enjoyed the list and we're just as surprised as you are that most job applicants don't go through this process as well. Why? Instead, use these words and terms in combination with action-oriented verbs that are descriptive of what you do. LinkedIn profiles have reference sections where people can say nice things about you. 3 words to describe your personal brandhow to pronounce conversation May 21, 2021 / in marilyn monroe real name / by When asking this interview question, interviewers wantand expecta short list of adjectives that describe you and demonstrate how you are the right candidate for the job.As already stated, have a list of 10 words at the ready. Personal Branding is the process of establishing yourself as a thought leader in your industry. Youre a builder of communities with your weekly newsletter, really? LeadFuze gives you all the data you need to find ideal leads, including full contact information. Your personal brand statement should be short enough to fit on one line on your business card. 7. In particular it does a good job of telling potential hiring managers what she does, how she does it, and how she thrives. A resume is your golden ticket to getting the call. Ask them to do the same activity, giving you three descriptive adjectives based on the personal brand they feel describes your freelance business. Hard-working 2. Required fields are marked *. Start Online. As a result, I created an infographic to highlight how people position their brand in ONE word. According to a recent study: Global executives attribute 45% of their company's reputation and 44% of their company's market value to the reputation of their CEO. If you aren't getting the callbacks you'd hoped for, then this is for you (and it's free). That establishes trust and shows to potential clients that he understands their pain points and how to solve for them. Instead, highlight words that represent your personal, authentic brand. Hi there, I'm Juls! to describe yourself when building 3. For example:I help high net-worth entrepreneurs strategically invest so they can spend more time doing what they love and less time worrying about their money. It explains what you do (value), for whom do you do your work (target audience), and how do you do it (unique selling proposition). They dont drone on and on, instead, they get right to the point and let the details get sorted out later. 10 Bold Personal Brand Statement Examples. Its what ensures your results are that much, You know plenty of brand evangelists. Cultivated well, your personal brand will signal to employers whether or not you'll be the right fit for an open role. Feel free to share them in the comments, email, or Instagram DM! Having a short brand statement means that you will be able to market yourself quickly whenever a chance for networking arises (on the subway, for instance). Consider Or even a "great" voice. This is something that we need to make more clear moving forwards, thank you! theres a fine line between letting your achievements speak for themselves and boasting. 2. This represents your point of differentiation. Consider these brand words that describe your expertise. something instead of just talking about it. Brevity begets precision. Keep in mind that Explain why you chose them. I also invite you to join our LinkedIn group, "Personal Brand Development for Leaders" so you can learn and share with others in our community. This is particularly helpful for recent grads who may not have much work experience. high integrity. Consider your qualities. I recently started with a new coaching client who stated he wanted to gain real-life best practices and achieve tangible results through our coaching. Powerful. These are some of the best personal brand statement examples on social media today. This helps you figure out who you are, what you stand for and where you add value. Fatma Repha From Thrifty Phat. Darrell Franklins personal branding statement makes it clear that innovation an important skill for his role is a core part of his DNA. As a former entrepreneur, I leverage the little-known tax secrets that arent taught in school, saving my clients hundreds of thousands of dollars.. Bethany, great article! Consider these brand words that describe your expertise. And you should use it there, in your email signature, in your blog postings or comments, as your LinkedIn Professional Headline, and anywhere else where its appropriate to promote yourself. When people describe their brand, they typically identify a word that falls into one of these three categories: Under Expertise, descriptors used include competent, talented, productive and strategic. It's you. They can For what it's worth, my one word might be capturing the spirit of yours--"Elevation." . to see how other people pull this off successfully! Protected. Your personal brand should highlight your strengths, establish a reputation, build trust, and communicate the unique attributes that you bring to your current (or desired) industry. Take your values and goals and wear them on your sleeve (or your personal brand statement). And he throws in a Star Wars reference that both shows off his sense of humor and appeals to his audience. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. here are some suggestions of words that I highly recommend leveraging. Lastly we have a good example of how to use descriptive personal brand words. Happy personal branding and finding your ONE word that communicates your value! 300 satisfied clients so far.". For networking, job searches, and overall career development, having a personal brand statement provides a lot of benefits. When it comes to using descriptive words for your personal brand, less is more. The big picture of the business, the intricate details of the solution at hand, and key stepping stones of the process are collective aspects of the work you do. They have to think analytically when it comes the legal framework, but also balance business strategy and organizational impact when making decisions. Plus, these qualities are always attractive in a professional setting. Wendi Weiner 5 Min Read Whenever I work with clients to develop their personal brand, one of the first pieces of information I seek to extract from them as part of the process is the following question: Personal branding builds your reputation. If you dont have much experience at something, then it can be about any area that you want to become an expert in so long as you dont exaggerate. The. Hard-working 2 . when it comes to specific tasks and projects, but also in daily relationships The category was Outdoor Clothing. When people see something from my brand they think it is _________. I posed a similar question on LinkedIn; What ONE word do you want people to think of when they think of you? The statement of your brand should be something that others can remember easily since you need to be able to use it whenever a networking opportunity arises (baseball game, elevator, social function, etc). Put Your Personal Brand Into Practice Can you boil your personal brand down to the ONE word that describes your value? Jot down your favorites and then narrow them down to your top 3-5. Its also important to understand why the client feels this way and to explain how these characteristics are applied in real-world examples. Begin typing your search above and press return to search. You dont necessarily need a personal brand logo to stick in peoples memories, but it definitely helpsand its really part of a wider effort to Job seekers who dont think personal branding is worth their time are going to be sorely disappointed waiting for their phones to ring. In life (as distinct from branding), the three most used and most powerful words are, "I love you." Together, they are definitive. If you have the wrong leadership brand for the position you have, or the. It sums up your experience, your skills, and your passion so that people can easily understand who you are and what you offer. Get more eyes on your personal brand statement. After listing the three words, give a brief . This simple yet very meaningful exercise should assist in defining the company name, the brand identity design as well as the brand atmosphere. The benefits of writing a personal brand statement are hard to deny at this point, and well explain in this article why having one is so important today. Try EveryoneSocial's employee advocacy platform for FREE. First, understand that the words you use are just a means to convey powerful ideas. Goal - oriented What steps are necessary to make your desired personal brand a reality? 1- Bold. It's about having your own voice. individual can include a focus on being creative in tackling new projects, considering If you want to put your projects front and center, then you can make it seem more sincere by pairing it with personal brand concepts that denote some humility, like curiosity or self-improvement. People expect this, and you shouldnt shy away from having these influence your brand statement. (These three words, like The Beatles, are most effective when united.) Heres a little-known fact about writing: verbs are more effective than adjectives. Give your company a competitive edge and your team a professional boost. Nothing is more off-putting than a company who's name and tagline say nothing. 3. Knowing these "secrets," I now see excellent results during my job searches - and I dont even apply to more than a handful at once. Activity 1.1 Write four words to describe your ideal self-concept (personal brand). Imagine being faced with a difficult situation As an individual, you have values and virtues, just as organizations do. This can help you guide your answer to one that is relevant to the job while still being true to yourself. This shows that youre focused on taking action instead of just talking about it. Let us recap the key points that help you stand out as the best candidate: Stay honest, positive, and be yourself. The goal here is to find one or two things that separate you from your competition and make you unique. Youll see most professionals on LinkedIn describing themselves with personal brand adjectives, but thats not really the best way to convey your brand. Thats why you get a summary and an entire about section on LinkedIn to craft a personal brand statement. Take a look at this example in which someone calls herself an influencer of change..