After receiving your RA#, youll have 30 more days from that point to return your product. While other home fragrance brands are catered mostly to women, this company decided to do things differently. To complement her song about living slowly and purposefully, this candle is earthy, dark, and intense. It was undoubtedly my favorite fragrance of 2021, and it's a top contender on my best of 2022 listand we're just getting started. TIMELINE TIME There's so much to tell, but maybe that's a tell-all/memoir for down the line. No adjustments to prior purchases. Youd be forgiven for thinking that now, maybe more than ever, its easy to run a small business. Its wild that were living in a world where your choice in candles can reflect your value system, and your choice in underwear in no way defines your gender. Each magical scent is hand-poured into a metallic glass tumbler, in colors that are as vibrant as the fragrances they contain. One user gave a well-depicted analysis of the brand, arguing that its candles are more for people who enjoy sweet scents: They are pretty sweet smelling candles, if you arent into that, then Id try another brand! The quality was pretty great for both and had a strong throw when burning. Support our mission, and make a gift today. To make shopping easier during this busy time of year, we've extended the amount of time you have to make returns. Boy Smells Headquarters 1202 Venice Blvd Los Angeles, California90006 Driving Directions Boy Smells Summary ABOUT Overview Boy Smells was founded in 2017. The brand highly recommends doing so because it ensures a safe and clean burn. EAU DE PARFUM, THE GENDERFUL FINE FRAGRANCE COLLECTION, FINALLY DEBUTS WITH 5 ALL-NEW SCENTS, AFTER YEARS AND YEARS OF TESTING AND EXPLORING FRAGRANCES FROM ALL OVER. You can also contribute via. Although theyd brought on a digital marketing agency to scale that part of the business, quarantine mercilessly hastened the shift on its own terms. 53 talking about this. The Spring Accessory Selector Both familiar and unexpected. It also isnt overpowering, in regard to the cannabis mature, musky, and floral all at the same time. Someone we knew who used to work in candle production was making 2,000 units a week for us out of their garage; me and David and our staff were pouring candles from home, trying to do 1,000 units a week that way., The ship has since righted itself to some degree, with China reopening for production in the nick of time, and a number of wholesale accounts were added back into the fold. Woodphoria by Boy Smells is a Woody fragrance for women and men. What you see here scratches the surface Those customers, too, are giving [Boy Smells] permission to go into new categories, according to Duplantis. It was a big aha moment for a lot of people, and we gained a lot of customers, says Vincent Onorati. All rights reserved. Amazon Music Stream millions of songs: Amazon Advertising Find, attract, and engage customers: Amazon Drive Cloud storage from Amazon: 6pm Score deals on fashion brands THE BRAND CONTINUES TO EXTEND ITS REACH FURTHER INTO THE HOME SPHERE WITH THE GOAL OF BEING PART OF EVERYONE'S BATHROOM AND KITCHEN RITUAL. As we moved in this direction, the normative genderless caption to beauty and wellness products didnt resonate with us in a way that felt authentic to how we saw ourselves. We use cookies and other tracking technologies to improve your browsing experience on our site, show personalized content and targeted ads, analyze site traffic, and understand where our audiences come from. Both familiar and unexpected. Woodphoria was launched in 2022. Were on a lifetime journey to discover what authenticity is. Im just gonna do what I can, says Khemsurov. Her sales doubled during lockdown, which means shes had to shave more off her profit margins to spend money on not only marketing to retain those customers but also on product development, production, logistics, and inventory management. They're the solution to your basic fragrance woes: long-lasting, strong-smelling, and stacked with unexpected fragrance equations that instantly turn you into the most interesting, complex person in the room. Lanai Scented Candle. Saks' return policy still applies to items returned under this offer. I hope our brand is an opportunity for people to grow closer to themselves. No adjustments to 2021 and 2022 are also big milestones for the brand, moving beyond fragrance for the home space and into the sphere of fine fragrance and body care. To receive your refund or exchange, youll have to email the Boy Smells team within 30 days of receiving your order. Boy Smells, the candle, fragrance and underwear label thats gained attention for its non-gendered approach to scent and collaborations with the likes of Kacey Musgraves, is debuting its first physical retail experiment, a Los Angeles pop-up that opens on Nov. 4 and runs through Jan. 7, 2022. The Spring 2023 Collection, Valentino Garavani Save my name, email, and website in this browser for the next time I comment. You can purchase the Boy Smells variety packs for $172 or four interest-free payments of $43 with Afterpay. This Boy Smells candles review appreciates the brands purpose. In our newly relaunched Unmentionables collection, each style and color is available with either a Pouch Front or Flat Front, shifting the conversation away from gender expectations to the right fit and end usage for the customer. Matthew Herman: David, my real-life and business partner, and I created Boy Smells in 2016. At the end of 2019, they decided to prioritize direct-to-consumer sales. Boy Smellss vision, natural wax ingredients, and overall aesthetics are all in all deemed high-quality. But, unlike traditional boxer shorts, these trunks feature a shorter leg length. At the time she had two partners in the operation; now its just her, and the entire business is automated. Please tell us a little bit about Boy Smells and how it started? As a result, customers are more apt to actually burn its products frequently, then buy them again, rather than displaying them as static status symbols, according to Herman. Its nowhere near as easy as just hitting a button, especially during a pandemic. Bookshop.org, which launched at the beginning of lockdown, helped independent booksellers most as an Amazon alternative for affiliate-link revenue. Genderful is the antonym of genderless; If genderless is a blank canvas, think of genderful as painting with all the colors in the paintbox. 2023 Boy Smells, LLC. Any orders under $48 will be charged an $8 shipping fee. Cookies collect information about your preferences and your devices and are used to make the site work as you expect it to, to understand how you interact with the site, and to show advertisements that are targeted to your interests. Customers receive free shipping on orders over $48. Boy Smells' headquarters is located in Los Angeles, California, USA 90006. Spring/Summer 2022 saw more gender-fluid runways and brands move away from marketing to single genders. Featuring a rating of 4.5/5 stars out of 190 reviews on Amazon, customers love how unique and long-lasting this fragrance is. (A standard size Boy Smells candle is $32, while a Diptyque candle is more than double that at $68.) For returns initiated after 14 days, a $9.95 return shipping charge will be deducted from your refund. Boy Smells Cologne De Parfum $98 $98 at Boy Smells Tags: shopping beauty style scent memories More Leave a Comment The Cut Shop The Best Highlighters for Looking Less Tired The Beauty Products This Esthetician Uses to the Last Drop The 21 Best Last-Minute Valentine's Day Gifts 10 Things You Don't Have to Pay Full Price for This Week All Shopping Boy Smells Blush Pouch Front Trunk Review. David and I say that Boy Smells is a love letter to our younger selves. Our open rate and click-through rate data support our instincts.Theres one other area in which Boy Smells carved out a competitive edge. Boy Smells has reformulated its original core collection using higher quality ingredients and works with renowned fragrance houses Firmenich and Robertet Group. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). The Boy Smells collection is made and designed in Pico-Union, Los Angeles. Im like, You live in Greenpoint, you throw a rock youll hit almonds. Its just this conditioning. The name Boy Smells came to us as the perfect juxtaposition to our signature pink packaging, teasing that the candle youd find inside would definitely defy norms. Youre not seeing a lot of other candle brands talking about dismantling gender norms., 11150 Santa Monica Boulevard, Suite 350 For more details, review our Terms of Use and. When developing our products, we are guided by the highest standards of cleanliness and sustainability, from product formulation to the consumption of shipping materials. According to its website, its mission is simple: We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straightforward way that wasnt overtly targeted to one gender.. Boy Smells candles are known to smell delicious, with full-bodied scents like cinderose and cedar stack. Its permission to harness your power from wherever you want it. Violet Ends, a "vibrant violet in a storm of smoked papyrus and tobacco leaves . Courtesy of Boy Smells. Why be less when you can be more? Cinderose Scented Candle. Its five floral fragrances add a little spice to the traditionally feminine aromas. Its popularity amongst celebrities is further reflected in its collaborations, including the Kacey Musgraves and Sky Ting candles. We surveyed our in-house team of scent specialists (our staff) to test the scent intensity, or Scentensity, of each candle when lit (aka hot throw). The Boy Smells Blush Pouch Front Trunk is available for $25. Boy Smells Cologne de Parfum Exploratory Set $20.00. And, as we grow, we will continue to activate this conversation around gender expression with everyday products we use to reaffirm and feel good. Boy Smells. Promotion may be suspended or terminated at any time. The Boy Smells Lilac briefs fit true to size and retail for $25. Restrictions may apply or the cart may not contain the correct items to use this discount. Only time will tell if their newly launched website can sustain the same growth as Instagram without Brandon putting on a miniskirt and rolling around on the floor to draw shoppers in. The discount code cannot be applied to the cart. The companys name alone, Herman said, pokes fun at scent being assigned to gender. Herman: Recently, a young, queer post-grad reached out to us via email to let us know that our products allowed them to explore their sexuality in ways he never had before. At the onset of quarantine, there were no boxes coming in or out of either store for at least a month. He expects Boy Smells will do so in the next 12 months. Please use a valid email. Candle Co. and Voluspa offering in our price point, but they are not super modern. I dont see a lot of candle makers or personal fragrance companies that are really standing behind what, I guess, is almost a Gen Z value system, he added. The brainchild of co-founders and real-life partners Matthew Herman and David Kien, Boy Smells' inclusive ethos - one . Code Other options include Nordstrom, Shopbop, &YOU, Selfridges, and Farfetch. CPAC used to be a barometer. Weve never been able to take the entire, full breadth of the collection and all our brand storytelling and put it in one [real life], physical location, said co-founder Matthew Herman. Message and data rates may apply. Sensuous, accessible and bright, Boy Smells products elevate your intimate world. As quarantine measures were relaxed, WORD diversified its offerings by creating mystery boxes and care packages: greeting-card bundles pegged to Mothers Day, sock bundles because no one is leaving the house.. So, this Boy Smells candles review sourced testimonials from Amazon, Nordstrom, and Reddit. Finally, what advice do you have for brands on how to approach this whole topic of being genderful with Gen-Z? Founded 14 years ago by Christine Onorati, the stores day-to-day operations were being handled by her husband, Vincent Onorati, when Covid-19 struck. Its 8.5-ounce candles are priced at $32 no small sum but relatively affordable compared to other brands using natural ingredients.A mid-priced modern scent profile product is just a real white space, Herman said. Boy Smells' CEO, David Duplantis, currently has an approval rating of 50%. Reader support helps us keep our explainers free for all. Editors' Pick. NYLON, ELLE, VOGUE, COOL HUNTING AND GQ TO FOLLOW. When first lighted, youll be greeted by the stunning floral scents of rose, orange blossom, and jasmine. Customers can purchase products directly from BoySmells.com. Crystal-covered styles, Pearls Heading up the pack is La Flor de la Virgen, my other top scent in this range. We hope to open the door and invite everyone to celebrate themselves without labels. Genderful Fine Fragrance Is Now On The Go. ", Five fragrances make up this collection: Tantrum, Violet Ends, Suede Pony, Rose Load, and Flor de la Virgen, each scent is inspired by a reinterpretation and recontextualization of classic mythology epics, stories of heroes that Boy Smells want to turn on their heads. With underwear, perhaps more than any other category, binary ideas of gender are used in marketing to consumers. Alex Murdaugh stands guilty of killing his wife and son. If I get three people and one person buys something, thats one person I didnt have yesterday. Despite fast growth for independent fragrance brands, designer scents still make up most sales, and a few companies are the engines behind them. ", As you might have gleaned, these fragrances are not designed for blending in to the crowd. At first, Herman said, they bought ingredients off the internet and mixed them themselves. . Thats worse. We love that its goal is to inspire people to be their true selves and not let a gender identity limit them through a unisex line of fragrances, candles, and intimate apparel. I have a friend who was ordering almonds on Amazon. You must be logged into your We wanted to have products that were embracing masculine and feminine simultaneously in a simple and straight-forward way that wasnt overtly targeted to one gender, says co-founder, Matthew Herman. Herman safely made it back stateside, and by March 17, we were up 1,500 percent in direct-to-consumer candle sales, he remembers. Not valid on pre-order items, the purchase of gift cards, charitable items or Saks !, On the other hand, one customer was disappointed with the lack of fragrance: This candle will do best in small spaces. Please consider making a one-time contribution to Vox today. Enter promotional code ACCOUNTSF at checkout. All things considered, a majority of customers appear to enjoy the brands unique candles. No adjustments to prior purchases. Manufacturer of apparel and scented candles intended to elevate its customer's intimate world. here. Boy Smells' new fragrance collection goes by "Cologne de Parfum," in keeping with the brand's signature juxtaposition of masculine and feminine olfactive notes. Enter promotional code SAVE23SF at checkout. They didnt have access to their retail space (or the inventory inside) during lockdown; their landlord, who collected each months full rent, didnt let them back inside the building until the beginning of July. But, when you give it time to develop, this candle will reveal its deeper layer of smoke, cedar, and birch tar. What surprised us was the immediate response; people resonated with the playful tease between gender and scent. Before Boy Smells candles were sold in some of the most fashionable stores in Los Angeles and celebrated by New York Magazine, Apartment Therapy and Glamour, founders and life partners Matthew Herman and David Kien made them by hand out of their home in Pico Union and doled them out to friends. Number of messages received may vary. By rejecting expectations embedded in the social fabric, we access our true power from wherever we find it. We will send you a notification as soon as this product is available again. We had to work from home for a long while we were diversifying our supply chain like crazy. Upgraded party favorites, Sparkly Standouts Win whats next. The candles are hand-poured in a reusable glass vessel and hand-labeled in Los Angeles, California. Sunny new-season standouts, Best Sellers $88.00 Current Price $88.00 (35) Free Delivery. The timing was fortuitous. In this Boy Smells candles review, well figure out whether or not this brand is worth the hype. (So, you wont have to worry about accidentally feeling a buzz after lighting it.). Exploring the new "genderful" range of scents. At the end of 2017, Boy Smells launched, Unmentionables their first collection of intimate apparel, a new direction in the brands study of closeness. This is a new fragrance. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. Each time I've purchased a fragrance, I've been convinced that this will be The One, my calling card, my personal scent, only to use half of it before discovering a new "the One." Unfortunately, we were unable to find any items in the price range you selected. The discount code cannot be applied to the cart. Fragrance (32) Gifts (19) Mini Size (7) Related Content: One customer reports that the universal fragrance and stunning vessel make for a wonderful gift: I gave this as a gift to my friend who loves the SlowBurn song my friend ABSOLUTELY loved everything about this candle! Not sure why all the hype with this candle and why the expensive price tag. This Boy Smells review will now introduce you to some of the brands bestsellers so that you can get a taste of its popular scents. In a homogenous market where most products are marketed as either male, female or genderless, were committed to introducing what we like to describe in Boy Smells universe as Genderful, which means accepting all expressions of identity and emphasizing that everybody deserves to be celebrated. This process is easy with the Boy Smells candle trimmer. How I wish I could be a signature scent person. The Boy Smells Lilac front brief underwear is one of the many vibrant pieces in the Unmentionables collection. The company will be sure to subtract the amount you owe from your merchandise refund. Boy Smells will also use its pop-up as testing grounds for its future brick-and-mortar ventures: it will track traffic, conversion rates and customer zip codes as well as average ticket size and whether seasoned online customers will spend more in-store versus online. Boy Smells Violet Ends Genderful Fine Fragrance $98 Shop Now Key notes: rhubarb, bergamot, black pepper, violet, black tea, tobacco leave, incense, orris, white birch, tanned leather, smoked papyrus If you like a smokier floral scent, Violet Ends will be your jam. Discount code cannot be combined with the offers applied to the cart. In my youth, Id subdued my feminine side. You also agree to receive marketing emails to the email address you provided above. The five-year-old business says it has more than doubled its sales this year with wholesale growing 305 percent year-over-year. Its founders, Matthew Herman and David Kien, wanted to design candles for everyone. The Boy Smells Blush Pouch Front Trunk is another pair of incredibly soft boxer briefs that offer a shorter-than-traditional leg. On a scale of 1 to 5, five being extremely strong, our scent specialists evaluated the scentensity of a standard 8.5oz candle so you can make an informed selection. Speaking of exploration, it isn't lost on LA-based Boy Smells team that choosing a fragrance online can be tricky and offer an Exploratory Set ($20) of miniature vials on their site. This offer is non-transferable. We will take $100 off your $400 purchase, $200 off your $800 purchase, or $300 off your purchase of $1200 or more now through March 5, 2023 at 11:59pm (ET). BOYSMELLS.COM GOES LIVE AND LAUNCHES WITH SIX CANDLES TO START WITH KUSH, ASH, CEDAR STACK, GARDENER, PRUNUS AND NOW RETIRED, MSSR. But now what worries us is [that] people are falling into their old patterns again., Although WORD was classified as an essential business, no more than one person at a time was allowed inside the store, all the way through June. To learn more or opt-out, read our Cookie Policy. Boy Smells uses FedEx International Economic shipping for Canadian customers, which can take between 5-7 business days. We loved their packaging and scents as well as their irreverent brand name, said Angie Myung, who co-founded Poketo. Both moves are aimed at fulfilling the labels ambitions to become a larger-scale lifestyle brand based on what the brand refers to as genderfulness, or, the refuting of outdated gender expectations. Herman: We coined the term genderful as a mark of inclusion, acknowledging that ones full spectrum self is unique to the individual. Check outHomesick Candles, a cruelty free, non-toxic, soy candle brand that develops scents to transport users to the locations and moments they most love. We hope that our users mix and match the fragrances with those in their collection to express themselves in individual and personal ways.". With two brick-and-mortar retail locations in Brooklyn and Jersey City, New Jersey, WORD is nothing if not a neighborhood institution. The brand launched a fragrance collection in March 2021. What was so surprising to us, and I should have seen this coming, it was an instant hit with so many of our girlfriends (who) were wearing Tuscan Leather by Tom Ford or Santal from Le Labo, and those are all very masculine scents. Each candle is hand-poured in an aesthetically pleasing glass vessel that you can repurpose for other uses. The term GENDERFUL, is a celebration of our boundless identities, acknowledging that they are not a static destination but always-unfolding journeys of self-discovery. You have reached the maximum number of items allowed in your shopping bag. How consumers align themself with brands can be an extension of their principles.