When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. Fans cheer as K-Pop group BTS performs in Central Park, May 15, 2019 in New York City. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. We can also see that K-pop gives a big influence in the US and Asia whilst it is still growing in Europe, Canada, UK, and Australia. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. However, EXO was shown to have the highest percentage of males (9.3%). While previous responses to K-Pop idols were mixed, several underlying factors made for a more receptive audience during this time period. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Fans recently crowdfunded around 3 million baht (around $95,000) to . You can find all of the codes I used in this project here. If you are an admin, please authenticate by logging in again. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. You'll see that there is a near-linear relationship between followers and mentions. Japan, the second largest music market after the United States, has a massive K-Pop following. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. Chart. In the K-Pop industry, merch is as important as the music itself. Many times as an adult kpop fan you'll realize that most fans are just little girls blinded by the image that idols portray. However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. Here, Im using Python as the programming language. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. We check the trend of YouTube music video views of K-pop artists in real-time and provide real-time rankings based on the amount of increase or decrease. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. "Popularity of South Korean pop music (K-pop) in the United States in 2019." When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. The Tulsa . Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Get full access to all features within our Business Solutions. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Popularly abbreviated to "K-Pop," Korean artists have initiated a whole new genre of their own with bursts of flamboyant colour . We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. So, other than TWICE and IZ*ONE, everyone else has mostly female listeners. Tentu, hal ini belum bisa dikonfirmasi. A paid subscription is required for full access. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Popularity of South Korean pop music (K-pop) in the United States in 2019 [Graph]. You need to sign in so you can join the quiz. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Other East Asian countries have a somewhat misleading representation within this data. Korean Foundation for International Cultural Exchange. Top Asian Cities for K-Pop K-pop fans are now even making fan videos about Anonymous itself. Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. Considering the fact that young women make up a significant demographic in K-pop . K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Screaming Fangirl. English translation: According to this list, Brave Girls had the most male fans buying their album at 88.7%, and STAYC had the most females buying their albums at 76.9%. From new album releases to concert coverage, our site has it all. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. Business opportunities soon followed. You can also find the Tableau Public visualization dashboard I've created to support this article. First was the young, diverse, and digitally native Generation Z coming of age. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). 1. Conversely, as a smaller city, Lima performed the softest, declining on Instagram (-75 percent) and Spotify (-22 percent) over this 5-month period. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. name in many more countries and that they will gradually continue rising even higher," CJ wrote. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). You need at least a Starter Account to use this feature. K-Pop itself has been crafted with the goal of accessibility in mind. The Western Hemisphere: K-Pop Consumption and Engagement. Canada, despite having a similar demographic makeup to the United States, is only represented by Toronto as the 10th biggest city in terms of Instagram Followers. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Statista. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. To use individual functions (e.g., mark statistics as favourites, set With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . Lalu, benarkah fans Kpop terbesar ada di Indonesia? However, K-Pop also has left a significant imprint on Southeast Asia, with this region covering at least a third of consumption across those three platforms. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. Check out our five best free-to-play Kpop games made especially for KPop fans. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. Culture Queen. Get full access to all features within our Business Solutions. Of course, the 21st century pop icon, BTS (), takes the top spot as the most Tweeted about K-pop artist globally - with the band's concert 'BTS PERMISSION TO DANCE ON STAGE - LA' alone contributing more than 68 million Tweets from all over the world.For the second year in a row, NCT comes in second.In addition to K-pop sensation BLACKPINK and heavyweights EXO (@weareoneEXO) being . Warner Bros. Few predicted the global appeal of K-Pop and its rise in the West, and it will be equally difficult to determine if K-Pop can deepen its roots as a musical style. With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. That would explain Loona's ratio and Twice having more female fans than I expected, Loonas is not so surprising to me personally. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Statista. 's reach on Twitter, Next Big Sound would expect around 1,700 over the past two months. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. (image via Vivid Seats) Vivid Seats also notes . Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Visuals Visuals Visuals. On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. You can only download this statistic as a Premium user. Chart. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. Red Velvet Mamamoo Instiz TWICE Instiz BLACKPINK Instiz GFriend Instiz This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. Register in seconds and access exclusive features. Yes, American BTS ARMY fans, or those anywhere in the world, should not be ignored, but we should also be more cognizant of the reality and sources of K-Pop's current and possible success. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). Looking across countries we see that in terms of Spotify and YouTube, Mexico acts as a Trigger City with the highest number of listens and/or views. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. i can't read korean FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. Mexico is also a large consumer of K-Pop, landing in the Top 2 cities in terms of Spotify Monthly Listeners and YouTube viewership, although it appears further down the list (No. Engagement performance compares an artist's performance to other artists who have the same reach. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. But 2017 marked a noted departure whena seven-member boy band from South Koreashook things up, becoming the first K-pop group to reach the top 10 of the Billboard 200 Chart. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Advertising spending in the U.S. 2020-2024, Film industry in the United States and Canada - statistics & facts, Profit from additional features with an Employee Account. BTS an acronym for Bangtan Seonyondan, which loosely translates to "Bulletproof Boy Scouts" in Korean is composed of members Kim Namjoon (stage name RM), Kim Seokjin (Jin), Min Yoongi (Suga),. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. Then you can access your favorite statistics via the star in the header. At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. BTS Universe Story BTS Universe Story is a free-to-play simulation game focused on the world-renowned Kpop band BTS. It's easy! I swear by Hypebot every morning over breakfast. Derek Sivers Founder, CD Baby, Hypebot is the most focused music business centric resource we have. Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. You can also find the Tableau Public visualization dashboard Ive created to support this article. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. Specifically for males, the one who spends below $50 gains the money from working part-time and savings rather than from parents. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. Most cities displayed varied results across Spotify and YouTube due to a variety of streaming opportunities in the region. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Television channel is the third most frequent media they access (54.22%), and it includes Korean television channels such as KBS World, Arirang TV, and many more. Following the US, there are 31 respondents from Europe and 28 from Canada. Hope it can give you helpful insights or interesting facts about K-pop. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . Spanish tracks and collaborated with local artists. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. Another data also showed that BTS is one of the most demanding acts in the U.S. compared to other K-Pop groups. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Specifically, Indonesia and Thailand are consistently the largest regional importers of the genre, with other countries such as the Malaysia, Singapore, and Vietnam making up a meaningful portion of consumption. Audiences who are 45-54 years old make up 7% of traffic to the site. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Over the past two months, BTS saw over 36 million mentions, nearly 4,000 times as many as Next Big Sound's expected rate. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Korean Foundation for International Cultural Exchange. For more than 15 years, K-Pop grew from a regional sensation to a cultural powerhouse that is now found everywhere from viral tracks on the Billboard Hot 100 charts to U.S. malls distributing the latest merchandise. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. "If a song is streamed a lot, may it be by the artists fanbase or the general public, it shows what music people are appreciating. Please create an employee account to be able to mark statistics as favorites. statistic alerts) please log in with your personal account. We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Profit from the additional features of your individual account. This game allows players to create or direct their own stories through the members of the BTS. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. 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A paid subscription is required for full access. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Show publisher information Please create an employee account to be able to mark statistics as favorites. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. This number was for those searching for a ticket to a BTS concert on the ticketing website. You need a Statista Account for unlimited access. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. account. Korean Foundation for International Cultural Exchange. allkpop is a registered trademark of 6Theory Media, LLC. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. FYI, this is . This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. It is no doubt that this industry plays a crucial role in increasing the economic growth of South Korea. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports.